At "Unleashing Digital Potential with AI and Smart Data," industry leaders, data scientists, IT professionals, and business executives gathered to explore AI and Smart Data's revolutionise in a wide range of sectors.

Opening our Riyadh centre was a key milestone. This advanced facility, featuring cutting-edge technology and a command centre, created 1,500 local jobs and supports Saudi Arabia's digital transformation.

We were honored to partner on digital transformation at the MENA BFSI Leaders Conclave. Leaders discussed the industry's digital revolution, cloud migration, and innovation.

The AI Startups Pitch Day showcased innovative AI-driven startups to leadership from e& and e& capital. The event was joined by H.E. Abdulaziz Al Nuaimi, Assistant Undersecretary for Economic Affairs, UAE Ministry of Economy.

The Customer Experience Live Show Middle East 2024 emphasized digitisation's importance in CX. Leaders shared strategies on AI, hyper-personalisation, and operational efficiency, focusing on mastering digital experiences.

At "CX Spark: AI Unleashed," industry leaders from e& enterprise and NICE shared insights on AI's impact on customer experiences, digital transformation, and the future of CX through fireside chats and panel discussions.

In collaboration with KAFD and IDC, e& enterprise's gala dinner in Riyadh attracted 150+ Saudi C-level executives. The event highlighted Smart Cities solutions and collective efforts to shape Saudi Arabia's digital future.

"A Founder's Journey" featured a Fireside Chat with a prominent MENA startup founder and an Investor Speed Dating session, offering deep insights and networking opportunities for startup founders.

"FutureNow Talks" empowered executives to explore AI's role in business, offering actionable insights on leveraging AI, identifying practical applications, and driving sustainable growth in today's competitive landscape.