1. Consent management
- Messaging Service Subscriber shall obtain & store all consent in CMS
- All Promotional existing & new Sender ID’s to be created in CMS
- Licensee to verify consent
- Recycle consent for all MSISDNs ceased or ownership change
2. Option to Block
- Messaging Service subscriber to provide free blocking mechanism to mobile subscriber
- Clear response to mobile subscribers for a block & unblock request
- Messaging Service Subscriber shall not send Marketing Text Messages to Mobile Subscribers between the hours of 9:00 p.m. & 7:00 a.m
3. SMS Traffic Segregation
- Differentiate between promotional & transactional
- Sub categorisation of sender IDs into segments
- Promotional traffic sender IDs to start with “AD-”
- Allow for blocking all or specific promotional traffic