1. What is changing regarding A2P SMS services in the UAE?
This change is being implemented due to the rise in SMS fraud originating from aggregator connectivity. This decision is in line with the UAE’s legal and regulatory framework to ensure higher quality, security, and compliance for SMS services.
2. How will this impact enterprises currently using aggregator services?
Enterprises will need to transition to direct connectivity with licensed telecom operators to continue using A2P SMS services. Existing contracts with aggregators will need to be terminated, and new contracts with telecom operators should be signed accordingly. Enterprises should begin preparing now to avoid disruption.
3. How does this change improve SMS security and quality?
Direct connectivity with licensed telecom operators eliminates vulnerabilities associated with aggregator services, such as multiple hops through which SMS passes. This reduces the
4. Is there any incentive for early migration?
Yes, we have special offers available for enterprises that opt for early migration at a specific traffic volume. For more details, please raise your query through the designated channel.
5. What steps should enterprises take immediately to adapt to this change?
- Contact a licensed telecom operator to establish direct connectivity.
- Review current SMS service agreements with aggregators.
- Plan migration to ensure no disruption during the transition period.
- Update service portfolios to exclude SMS, calls, and data resale.
6. Whom can enterprises contact for support during the transition?
We are dedicated to providing you with prompt support. Enterprises can reach out to their licensed telecom operator on the following channels:
- Toll-free/WhatsApp: 800 364 2439
- Website: https://www.eand.com/