Your Guide to Customer Experience Excellence

Turn every customer moment into a driver of loyalty, growth, and market leadership with insights from The CX Blueprint by IDC and e& enterprise

Download Your Free eBook

Create Meaningful Experiences That Drive Business Growth

In an era of heightened expectations, exceptional customer experience is the strongest differentiator.

The CX Blueprint explores how organisations can embed customer-centricity into their DNA — delivering frictionless, personalised, and loyalty-building interactions at every stage.

Learn how leading businesses are aligning CX to strategy, unlocking new revenue streams, and achieving long-term success.

Did You Know?

Up to 65%

of G2000 firms will design new features based on service and usage insights to improve profitability.

Around 70%

of META organisations see CX metrics as critical for AI initiative success.

Roughly 60%

of CX vendors will shift to outcome-based pricing models by 2027.

decoding-ai

What You Will Learn

  • How CX excellence accelerates brand loyalty, retention, and profitability.

  • Strategic frameworks to design outcome-focused CX roadmaps.

  • Best practices for embedding AI, cloud, and automation into customer journeys.

  • How to operationalise customer insights for faster decision-making and innovation.

  • Metrics and governance models to measure CX impact and scale success.

Who Should Read This eBook?

CX, Digital, and Business leaders driving customer-first transformation

Strategy and Innovation teams reshaping business models around CX

Marketing, Product, and Operations heads focused on experience-led growth

Technology leaders enabling AI-powered, scalable customer engagement

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